Visual Hierarchy is one of the most important principles in web design. It not only makes a website easier to view and use, but also guides users along the journey you intend for them to follow.
Multimedia Technology
What are UX and UI? The Difference Between UX and UI Design
Although they have different roles, UX and UI must work in harmony. A product that looks good but is difficult to use will quickly lose users, and conversely, a product that is user-friendly but has a poor interface will struggle to make a strong first impression.