{"id":2285,"date":"2025-10-19T17:56:06","date_gmt":"2025-10-19T10:56:06","guid":{"rendered":"https:\/\/kienthucmo.com\/?p=2285"},"modified":"2025-10-19T17:56:08","modified_gmt":"2025-10-19T10:56:08","slug":"nguyen-ly-balance-trong-thiet-ke-web","status":"publish","type":"post","link":"https:\/\/kienthucmo.com\/vi\/nguyen-ly-balance-trong-thiet-ke-web\/","title":{"rendered":"Nguy\u00ean l\u00fd Balance l\u00e0 g\u00ec? C\u00e1ch \u00e1p d\u1ee5ng c\u00e2n b\u1eb1ng th\u1ecb gi\u00e1c trong thi\u1ebft k\u1ebf web hi\u1ec7n \u0111\u1ea1i"},"content":{"rendered":"\n

Khi m\u00ecnh nh\u00ecn v\u00e0o m\u1ed9t thi\u1ebft k\u1ebf \u2014 d\u00f9 l\u00e0 giao di\u1ec7n web hay m\u1ed9t t\u1ea5m poster \u2014 c\u1ea3m gi\u00e1c \u0111\u1ea7u ti\u00ean th\u01b0\u1eddng \u0111\u1ebfn tr\u01b0\u1edbc c\u1ea3 khi m\u00ecnh k\u1ecbp nh\u1eadn ra v\u00ec sao. C\u00f3 nh\u1eefng thi\u1ebft k\u1ebf khi\u1ebfn m\u1eaft m\u00ecnh di chuy\u1ec3n nh\u1eb9 nh\u00e0ng, c\u1ea3m th\u1ea5y d\u1ec5 ch\u1ecbu v\u00e0 t\u1ef1 nhi\u00ean; c\u0169ng c\u00f3 nh\u1eefng thi\u1ebft k\u1ebf l\u1ea1i khi\u1ebfn m\u1ecdi th\u1ee9 tr\u1edf n\u00ean n\u1eb7ng n\u1ec1, ch\u00eanh l\u1ec7ch v\u00e0 kh\u00f3 ch\u1ecbu. S\u1ef1 kh\u00e1c bi\u1ec7t \u1ea5y th\u01b0\u1eddng n\u1eb1m \u1edf m\u1ed9t nguy\u00ean l\u00fd n\u1ec1n t\u1ea3ng nh\u01b0ng r\u1ea5t tinh t\u1ebf: Balance<\/strong> \u2013 hay c\u00f2n g\u1ecdi l\u00e0 c\u00e2n b\u1eb1ng th\u1ecb gi\u00e1c<\/strong>.
Balance kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c s\u1eafp x\u1ebfp sao cho hai b\u00ean \u201cb\u1eb1ng nhau\u201d, m\u00e0 l\u00e0 ngh\u1ec7 thu\u1eadt ph\u00e2n ph\u1ed1i tr\u1ecdng l\u01b0\u1ee3ng th\u1ecb gi\u00e1c \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c \u1ed5n \u0111\u1ecbnh, h\u00e0i h\u00f2a v\u00e0 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi xem tr\u1ea3i nghi\u1ec7m m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. M\u1ed9t thi\u1ebft k\u1ebf c\u00e2n b\u1eb1ng gi\u00fap ng\u01b0\u1eddi nh\u00ecn tin t\u01b0\u1edfng, d\u1ec5 ti\u1ebfp nh\u1eadn th\u00f4ng tin v\u00e0 \u1edf l\u1ea1i l\u00e2u h\u01a1n \u2013 \u0111i\u1ec1u m\u00e0 b\u1ea5t k\u1ef3 nh\u00e0 thi\u1ebft k\u1ebf n\u00e0o c\u0169ng mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n

\n
\"Nguy\u00ean<\/figure>\n<\/div>\n\n\n

1. Kh\u00e1i ni\u1ec7m v\u1ec1 Balance trong thi\u1ebft k\u1ebf<\/h2>\n\n\n\n

Balance<\/strong> trong thi\u1ebft k\u1ebf l\u00e0 tr\u1ea1ng th\u00e1i m\u00e0 c\u00e1c y\u1ebfu t\u1ed1 th\u1ecb gi\u00e1c \u2014 nh\u01b0 h\u00ecnh kh\u1ed1i, m\u00e0u s\u1eafc, h\u00ecnh d\u1ea1ng hay kho\u1ea3ng tr\u1eafng \u2014 \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp sao cho t\u1ed5ng th\u1ec3 mang l\u1ea1i c\u1ea3m gi\u00e1c \u1ed5n \u0111\u1ecbnh v\u00e0 h\u00e0i h\u00f2a. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 c\u00e2n b\u1eb1ng v\u1eadt l\u00fd m\u00e0 l\u00e0 c\u00e2n b\u1eb1ng c\u1ea3m nh\u1eadn<\/strong>, d\u1ef1a tr\u00ean c\u00e1ch m\u1eaft ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 \u201ctr\u1ecdng l\u01b0\u1ee3ng th\u1ecb gi\u00e1c\u201d (visual weight) c\u1ee7a t\u1eebng y\u1ebfu t\u1ed1.<\/p>\n\n\n\n

M\u1ed9t ph\u1ea7n t\u1eed c\u00f3 th\u1ec3 \u201cn\u1eb7ng\u201d hay \u201cnh\u1eb9\u201d t\u00f9y theo k\u00edch th\u01b0\u1edbc, m\u00e0u s\u1eafc ho\u1eb7c \u0111\u1ed9 chi ti\u1ebft c\u1ee7a n\u00f3. V\u00ed d\u1ee5, m\u1ed9t h\u00ecnh l\u1edbn, m\u00e0u \u0111\u1eadm ho\u1eb7c ch\u1ee9a nhi\u1ec1u chi ti\u1ebft s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u1ea1nh h\u01a1n \u2014 ngh\u0129a l\u00e0 \u201cn\u1eb7ng\u201d h\u01a1n \u2014 so v\u1edbi m\u1ed9t h\u00ecnh nh\u1ecf hay m\u00e0u nh\u1ea1t.<\/p>\n\n\n\n

Trong thi\u1ebft k\u1ebf, m\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00e0 \u0111\u1ed1i x\u1ee9ng tuy\u1ec7t \u0111\u1ed1i m\u00e0 l\u00e0 t\u1ea1o c\u1ea3m gi\u00e1c c\u00e2n b\u1eb1ng t\u1ed5ng th\u1ec3<\/strong>, d\u00f9 c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 kh\u00e1c nhau. Ch\u1eb3ng h\u1ea1n, m\u1ed9t h\u00ecnh vu\u00f4ng l\u1edbn \u1edf b\u00ean tr\u00e1i ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e2n b\u1eb1ng b\u1edfi hai h\u00ecnh nh\u1ecf \u1edf b\u00ean ph\u1ea3i, mi\u1ec5n sao t\u1ed5ng th\u1ec3 tr\u00f4ng h\u00e0i h\u00f2a v\u00e0 m\u1eaft ng\u01b0\u1eddi kh\u00f4ng c\u1ea3m th\u1ea5y l\u1ec7ch.<\/p>\n\n\n\n

2. C\u00e1c lo\u1ea1i Balance trong thi\u1ebft k\u1ebf<\/h2>\n\n\n\n

Trong thi\u1ebft k\u1ebf th\u1ecb gi\u00e1c, \u201cbalance\u201d kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 ph\u00e2n b\u1ed1 c\u00e1c y\u1ebfu t\u1ed1 cho c\u00e2n b\u1eb1ng v\u1eadt l\u00fd, m\u00e0 c\u00f2n l\u00e0 c\u1ea3m gi\u00e1c \u1ed5n \u0111\u1ecbnh, h\u00e0i h\u00f2a khi ng\u01b0\u1eddi xem nh\u00ecn v\u00e0o b\u1ed1 c\u1ee5c. C\u00f3 ba d\u1ea1ng c\u00e2n b\u1eb1ng c\u01a1 b\u1ea3n m\u00e0 nh\u00e0 thi\u1ebft k\u1ebf th\u01b0\u1eddng \u00e1p d\u1ee5ng, t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau truy\u1ec1n t\u1ea3i v\u00e0 phong c\u00e1ch t\u1ed5ng th\u1ec3 c\u1ee7a d\u1ef1 \u00e1n.<\/p>\n\n\n\n

\"C\u00e1c
nguy\u00ean l\u00fd th\u1ecb gi\u00e1c<\/figcaption><\/figure>\n\n\n\n

2.1. Symmetrical Balance (C\u00e2n b\u1eb1ng \u0111\u1ed1i x\u1ee9ng)<\/h3>\n\n\n\n

\u0110\u1ecbnh ngh\u0129a:<\/strong> C\u00e2n b\u1eb1ng \u0111\u1ed1i x\u1ee9ng x\u1ea3y ra khi hai n\u1eeda c\u1ee7a b\u1ed1 c\u1ee5c l\u00e0 h\u00ecnh \u1ea3nh ph\u1ea3n chi\u1ebfu nhau qua m\u1ed9t tr\u1ee5c (th\u01b0\u1eddng l\u00e0 tr\u1ee5c d\u1ecdc ho\u1eb7c ngang). M\u1ecdi y\u1ebfu t\u1ed1 nh\u01b0 h\u00ecnh kh\u1ed1i, m\u00e0u s\u1eafc, ho\u1eb7c kh\u00f4ng gian \u0111\u1ec1u \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng hai b\u00ean.
T\u00ednh ch\u1ea5t:<\/strong> Ki\u1ec3u c\u00e2n b\u1eb1ng n\u00e0y mang l\u1ea1i c\u1ea3m gi\u00e1c \u1ed5n \u0111\u1ecbnh, tr\u1eadt t\u1ef1 v\u00e0 trang tr\u1ecdng. N\u00f3 gi\u00fap ng\u01b0\u1eddi xem c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng v\u00e0 y\u00ean t\u00e2m \u2014 v\u00ec th\u1ebf th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n trong thi\u1ebft k\u1ebf ng\u00e2n h\u00e0ng, h\u1ed3 s\u01a1 c\u00f4ng ty, ho\u1eb7c website doanh nghi\u1ec7p l\u1edbn.
\u01afu \u0111i\u1ec3m:<\/strong> D\u1ec5 t\u1ed5 ch\u1ee9c, d\u1ec5 \u0111\u1ecdc, d\u1ec5 hi\u1ec3u. T\u1ea1o c\u1ea3m gi\u00e1c chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng tin c\u1eady.
Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong> C\u00f3 th\u1ec3 tr\u1edf n\u00ean nh\u00e0m ch\u00e1n ho\u1eb7c qu\u00e1 nghi\u00eam t\u00fac n\u1ebfu s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u. Thi\u1ebfu t\u00ednh linh ho\u1ea1t v\u00e0 s\u1ef1 b\u1ea5t ng\u1edd trong tr\u1ea3i nghi\u1ec7m th\u1ecb gi\u00e1c.
L\u01b0u \u00fd thi\u1ebft k\u1ebf:<\/strong> \u0110\u1ec3 tr\u00e1nh s\u1ef1 \u0111\u01a1n \u0111i\u1ec7u, h\u00e3y th\u00eam m\u1ed9t chi ti\u1ebft ph\u00e1 c\u00e1ch nh\u1ecf nh\u01b0 thay \u0111\u1ed5i m\u00e0u s\u1eafc nh\u1eb9, \u0111i\u1ec3m nh\u1ea5n typographic, ho\u1eb7c texture tinh t\u1ebf \u2014 v\u1eeba gi\u1eef \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1ee9ng t\u1ed5ng th\u1ec3, v\u1eeba gi\u00fap b\u1ed1 c\u1ee5c \u201cth\u1edf\u201d v\u00e0 sinh \u0111\u1ed9ng h\u01a1n.<\/p>\n\n\n\n

2.2. Asymmetrical Balance (C\u00e2n b\u1eb1ng b\u1ea5t \u0111\u1ed1i x\u1ee9ng)<\/h3>\n\n\n\n

\u0110\u1ecbnh ngh\u0129a:<\/strong> C\u00e2n b\u1eb1ng b\u1ea5t \u0111\u1ed1i x\u1ee9ng kh\u00f4ng d\u1ef1a v\u00e0o s\u1ef1 ph\u1ea3n chi\u1ebfu gi\u1eefa hai b\u00ean m\u00e0 d\u1ef1a tr\u00ean c\u1ea3m gi\u00e1c \u201cngang b\u1eb1ng\u201d v\u1ec1 tr\u1ecdng l\u01b0\u1ee3ng th\u1ecb gi\u00e1c. C\u00e1c ph\u1ea7n t\u1eed kh\u00e1c nhau v\u1ec1 k\u00edch th\u01b0\u1edbc, h\u00ecnh d\u1ea1ng, ho\u1eb7c m\u00e0u s\u1eafc v\u1eabn c\u00f3 th\u1ec3 t\u1ea1o n\u00ean b\u1ed1 c\u1ee5c h\u00e0i h\u00f2a n\u1ebfu \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp kh\u00e9o l\u00e9o.
T\u00ednh ch\u1ea5t:<\/strong> D\u1ea1ng c\u00e2n b\u1eb1ng n\u00e0y mang h\u01a1i h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i, s\u00e1ng t\u1ea1o v\u00e0 t\u1ef1 nhi\u00ean h\u01a1n. N\u00f3 th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n trong c\u00e1c thi\u1ebft k\u1ebf web hi\u1ec7n \u0111\u1ea1i, portfolio, ho\u1eb7c landing page mu\u1ed1n th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh v\u00e0 s\u1ef1 linh ho\u1ea1t.
\u01afu \u0111i\u1ec3m:<\/strong> Mang l\u1ea1i s\u1ef1 n\u0103ng \u0111\u1ed9ng, \u0111\u1ed9c \u0111\u00e1o, v\u00e0 thu h\u00fat \u00e1nh nh\u00ecn. D\u1ec5 t\u1ea1o \u0111i\u1ec3m nh\u1ea5n v\u00e0 c\u1ea3m gi\u00e1c chuy\u1ec3n \u0111\u1ed9ng trong b\u1ed1 c\u1ee5c.
Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong> Kh\u00f3 ki\u1ec3m so\u00e1t h\u01a1n \u0111\u1ed1i x\u1ee9ng v\u00ec ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o c\u1ea3m quan v\u00e0 kinh nghi\u1ec7m. N\u1ebfu ph\u00e2n b\u1ed5 sai, b\u1ed1 c\u1ee5c d\u1ec5 b\u1ecb l\u1ec7ch, m\u1ea5t c\u00e2n \u0111\u1ed1i, ho\u1eb7c r\u1ed1i m\u1eaft.
L\u01b0u \u00fd thi\u1ebft k\u1ebf:<\/strong> Khi \u00e1p d\u1ee5ng b\u1ea5t \u0111\u1ed1i x\u1ee9ng, h\u00e3y c\u00e2n nh\u1eafc k\u1ef9 v\u1ecb tr\u00ed, k\u00edch th\u01b0\u1edbc v\u00e0 kho\u1ea3ng tr\u1eafng. V\u00ed d\u1ee5, m\u1ed9t \u1ea3nh l\u1edbn b\u00ean tr\u00e1i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e2n b\u1eb1ng b\u1eb1ng kh\u1ed1i n\u1ed9i dung nh\u1ecf nh\u01b0ng d\u00e0y \u0111\u1eb7c b\u00ean ph\u1ea3i. N\u00ean ki\u1ec3m tra b\u1ed1 c\u1ee5c tr\u00ean nhi\u1ec1u k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m \u1ed5n \u0111\u1ecbnh.<\/p>\n\n\n\n

2.3. Radial Balance (C\u00e2n b\u1eb1ng xuy\u00ean t\u00e2m)<\/h3>\n\n\n\n

\u0110\u1ecbnh ngh\u0129a:<\/strong> C\u00e2n b\u1eb1ng xuy\u00ean t\u00e2m x\u1ea3y ra khi c\u00e1c ph\u1ea7n t\u1eed \u0111\u01b0\u1ee3c b\u1ed1 tr\u00ed xoay quanh m\u1ed9t \u0111i\u1ec3m trung t\u00e2m \u2014 t\u1ea1o c\u1ea3m gi\u00e1c chuy\u1ec3n \u0111\u1ed9ng h\u01b0\u1edbng v\u1ec1 ho\u1eb7c t\u1ecfa ra t\u1eeb t\u00e2m.
T\u00ednh ch\u1ea5t:<\/strong> D\u1ea1ng c\u00e2n b\u1eb1ng n\u00e0y thu h\u00fat \u00e1nh nh\u00ecn m\u1ea1nh m\u1ebd, d\u1eabn m\u1eaft ng\u01b0\u1eddi xem v\u1ec1 t\u00e2m \u0111i\u1ec3m. Th\u01b0\u1eddng th\u1ea5y trong logo, bi\u1ec3u \u0111\u1ed3 tr\u00f2n, ho\u1eb7c infographic d\u1ea1ng v\u00f2ng. N\u00f3 gi\u00fap t\u1ea1o s\u1ef1 t\u1eadp trung v\u00e0 c\u1ea3m gi\u00e1c n\u0103ng l\u01b0\u1ee3ng lan t\u1ecfa.
\u01afu \u0111i\u1ec3m:<\/strong> T\u1ea1o \u0111i\u1ec3m nh\u1ea5n r\u00f5 r\u00e0ng, g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh. Ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c thi\u1ebft k\u1ebf c\u1ea7n h\u01b0\u1edbng s\u1ef1 ch\u00fa \u00fd v\u00e0o m\u1ed9t y\u1ebfu t\u1ed1 trung t\u00e2m.
Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong> D\u1ec5 l\u1ea1m d\u1ee5ng khi\u1ebfn b\u1ed1 c\u1ee5c tr\u1edf n\u00ean \u201cn\u1eb7ng t\u00e2m\u201d, thi\u1ebfu linh ho\u1ea1t trong c\u00e1c \u1ee9ng d\u1ee5ng c\u1ea7n nhi\u1ec1u n\u1ed9i dung ph\u1ee5.
L\u01b0u \u00fd thi\u1ebft k\u1ebf:<\/strong> S\u1eed d\u1ee5ng radial balance khi mu\u1ed1n nh\u1ea5n m\u1ea1nh m\u1ed9t th\u00f4ng \u0111i\u1ec7p duy nh\u1ea5t. \u0110\u1ea3m b\u1ea3o c\u00e1c ph\u1ea7n t\u1eed xung quanh \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp \u0111\u1ed3ng \u0111\u1ec1u v\u1ec1 kho\u1ea3ng c\u00e1ch v\u00e0 k\u00edch th\u01b0\u1edbc \u0111\u1ec3 tr\u00e1nh c\u1ea3m gi\u00e1c xo\u00e1y ho\u1eb7c m\u1ea5t c\u00e2n \u0111\u1ed1i.<\/p>\n\n\n\n

3. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Balance<\/h2>\n\n\n\n

\u0110\u1ec3 t\u1ea1o n\u00ean m\u1ed9t b\u1ed1 c\u1ee5c c\u00e2n b\u1eb1ng, m\u00ecnh c\u1ea7n hi\u1ec3u c\u00e1ch m\u00e0 t\u1eebng y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u201ctr\u1ecdng l\u01b0\u1ee3ng th\u1ecb gi\u00e1c\u201d \u2014 t\u1ee9c c\u1ea3m gi\u00e1c n\u1eb7ng nh\u1eb9 m\u00e0 m\u1eaft ng\u01b0\u1eddi c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c khi nh\u00ecn v\u00e0o m\u1ed9t ph\u1ea7n t\u1eed thi\u1ebft k\u1ebf. Nh\u1eefng y\u1ebfu t\u1ed1 d\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap m\u00ecnh \u0111i\u1ec1u ch\u1ec9nh b\u1ed1 c\u1ee5c sao cho h\u00e0i h\u00f2a v\u00e0 d\u1ec5 ch\u1ecbu h\u01a1n.<\/p>\n\n\n

\n
\"C\u00e1c
nguy\u00ean l\u00fd th\u1ecb gi\u00e1c t\u01b0\u01a1ng ph\u1ea3n<\/figcaption><\/figure>\n<\/div>\n\n\n
    \n
  • K\u00edch th\u01b0\u1edbc (Size):<\/strong> Y\u1ebfu t\u1ed1 c\u00e0ng l\u1edbn th\u00ec c\u00e0ng t\u1ea1o c\u1ea3m gi\u00e1c \u201cn\u1eb7ng\u201d h\u01a1n. M\u1ed9t h\u00ecnh vu\u00f4ng to s\u1ebd thu h\u00fat \u00e1nh nh\u00ecn m\u1ea1nh h\u01a1n m\u1ed9t h\u00ecnh nh\u1ecf, ngay c\u1ea3 khi c\u1ea3 hai c\u00f3 c\u00f9ng m\u00e0u s\u1eafc. Trong thi\u1ebft k\u1ebf, vi\u1ec7c ph\u1ed1i h\u1ee3p gi\u1eefa ph\u1ea7n t\u1eed l\u1edbn v\u00e0 nh\u1ecf gi\u00fap t\u1ea1o nh\u1ecbp \u0111i\u1ec7u v\u00e0 \u0111i\u1ec3m nh\u1ea5n t\u1ef1 nhi\u00ean.<\/li>\n\n\n\n
  • M\u00e0u s\u1eafc (Color):<\/strong> M\u00e0u \u0111\u1eadm, b\u00e3o h\u00f2a cao (nh\u01b0 \u0111\u1ecf, cam, \u0111en) th\u01b0\u1eddng mang c\u1ea3m gi\u00e1c n\u1eb7ng v\u00e0 n\u1ed5i b\u1eadt h\u01a1n m\u00e0u nh\u1ea1t hay pastel. V\u00ec v\u1eady, khi \u0111\u1eb7t m\u1ed9t m\u00e0u s\u00e1ng c\u1ea1nh m\u00e0u t\u1ed1i, ph\u1ea7n t\u1ed1i th\u01b0\u1eddng c\u00f3 s\u1ee9c n\u1eb7ng th\u1ecb gi\u00e1c l\u1edbn h\u01a1n.<\/li>\n\n\n\n
  • V\u1ecb tr\u00ed (Position):<\/strong> C\u00f9ng m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng, n\u1ebfu \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed kh\u00e1c nhau th\u00ec c\u1ea3m nh\u1eadn c\u0169ng kh\u00e1c. Ph\u1ea7n t\u1eed n\u1eb1m g\u1ea7n r\u00eca ho\u1eb7c g\u00f3c khung h\u00ecnh th\u01b0\u1eddng t\u1ea1o c\u1ea3m gi\u00e1c \u201cn\u1eb7ng\u201d h\u01a1n so v\u1edbi ph\u1ea7n n\u1eb1m \u1edf trung t\u00e2m. Ngo\u00e0i ra, trong v\u0103n h\u00f3a \u0111\u1ecdc t\u1eeb tr\u00e1i sang ph\u1ea3i, g\u00f3c tr\u00ean b\u00ean tr\u00e1i th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 \u0111i\u1ec3m m\u1ea1nh nh\u1ea5t trong b\u1ed1 c\u1ee5c.<\/li>\n\n\n\n
  • \u0110\u1ed9 t\u01b0\u01a1ng ph\u1ea3n (Contrast):<\/strong> S\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 gi\u1eefa ph\u1ea7n t\u1eed v\u00e0 n\u1ec1n (v\u1ec1 m\u00e0u, s\u00e1ng t\u1ed1i, hay h\u00ecnh d\u1ea1ng) khi\u1ebfn ph\u1ea7n t\u1eed \u0111\u00f3 tr\u1edf n\u00ean \u201cn\u1eb7ng\u201d h\u01a1n. C\u00e0ng n\u1ed5i b\u1eadt, c\u00e0ng t\u1ea1o c\u1ea3m gi\u00e1c tr\u1ecdng l\u01b0\u1ee3ng cao.
    K\u1ebft c\u1ea5u v\u00e0 chi ti\u1ebft (Texture\/Detail):<\/strong> Nh\u1eefng v\u00f9ng c\u00f3 nhi\u1ec1u h\u1ecda ti\u1ebft, \u0111\u01b0\u1eddng n\u00e9t ho\u1eb7c chi ti\u1ebft ph\u1ee9c t\u1ea1p s\u1ebd tr\u00f4ng \u201cn\u1eb7ng\u201d h\u01a1n v\u00f9ng ph\u1eb3ng, tr\u01a1n. Texture gi\u00fap t\u0103ng \u0111\u1ed9 s\u00e2u v\u00e0 khi\u1ebfn m\u1eaft ng\u01b0\u1eddi xem t\u1eadp trung l\u00e2u h\u01a1n.<\/li>\n\n\n\n
  • H\u00ecnh d\u1ea1ng (Shape):<\/strong> H\u00ecnh d\u00e1ng c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ecdng l\u01b0\u1ee3ng th\u1ecb gi\u00e1c. H\u00ecnh tam gi\u00e1c ho\u1eb7c h\u00ecnh vu\u00f4ng th\u01b0\u1eddng mang c\u1ea3m gi\u00e1c v\u1eefng v\u00e0 n\u1eb7ng h\u01a1n h\u00ecnh tr\u00f2n. Ngo\u00e0i ra, h\u01b0\u1edbng c\u1ee7a h\u00ecnh c\u0169ng l\u00e0m thay \u0111\u1ed5i c\u1ea3m nh\u1eadn \u2014 v\u00ed d\u1ee5, tam gi\u00e1c h\u01b0\u1edbng l\u00ean mang c\u1ea3m gi\u00e1c v\u1eefng ch\u1eafc, trong khi h\u01b0\u1edbng xu\u1ed1ng c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 b\u1ea5t an.<\/li>\n\n\n\n
  • Kh\u00f4ng gian \u00e2m (Negative Space):<\/strong> Kho\u1ea3ng tr\u1eafng kh\u00f4ng ch\u1ec9 l\u00e0 ph\u1ea7n \u201ctr\u1ed1ng\u201d m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 c\u00e2n b\u1eb1ng c\u1ef1c k\u1ef3 quan tr\u1ecdng. Nhi\u1ec1u kho\u1ea3ng tr\u1eafng t\u1ea1o c\u1ea3m gi\u00e1c nh\u1eb9, tho\u00e1ng, trong khi thi\u1ebfu kho\u1ea3ng tr\u1eafng khi\u1ebfn b\u1ed1 c\u1ee5c \u201cn\u1eb7ng n\u1ec1\u201d v\u00e0 ng\u1ed9t ng\u1ea1t.<\/li>\n<\/ul>\n\n\n\n

    Khi thi\u1ebft k\u1ebf, m\u00ecnh lu\u00f4n xem x\u00e9t \u0111\u1ed3ng th\u1eddi c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y. M\u1ed9t ph\u1ea7n t\u1eed nh\u1ecf nh\u01b0ng c\u00f3 m\u00e0u \u0111\u1eadm v\u00e0 \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n cao ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u201cc\u00e2n b\u1eb1ng\u201d l\u1ea1i m\u1ed9t kh\u1ed1i l\u1edbn nh\u01b0ng nh\u1ea1t m\u00e0u. Ch\u00ednh s\u1ef1 ph\u1ed1i h\u1ee3p linh ho\u1ea1t gi\u1eefa ch\u00fang t\u1ea1o n\u00ean c\u1ea3m gi\u00e1c h\u00e0i h\u00f2a v\u00e0 chuy\u00ean nghi\u1ec7p cho to\u00e0n b\u1ed9 b\u1ed1 c\u1ee5c.<\/p>\n\n\n\n

    4. \u1ee8ng d\u1ee5ng Balance trong thi\u1ebft k\u1ebf web<\/h2>\n\n\n\n

    C\u00e2n b\u1eb1ng trong thi\u1ebft k\u1ebf web kh\u00f4ng ch\u1ec9 l\u00e0 y\u1ebfu t\u1ed1 th\u1ea9m m\u1ef9 \u2014 n\u00f3 c\u00f2n \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1ch ng\u01b0\u1eddi d\u00f9ng c\u1ea3m nh\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web. M\u1ed9t b\u1ed1 c\u1ee5c \u0111\u01b0\u1ee3c c\u00e2n b\u1eb1ng t\u1ed1t gi\u00fap ng\u01b0\u1eddi xem d\u1ec5 d\u00e0ng ti\u1ebfp nh\u1eadn th\u00f4ng tin, c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng h\u01a1n, v\u00e0 t\u1ef1 nhi\u00ean h\u01b0\u1edbng \u00e1nh nh\u00ecn \u0111\u1ebfn nh\u1eefng ph\u1ea7n quan tr\u1ecdng.<\/p>\n\n\n\n

    \"\u1ee8ng<\/figure>\n\n\n\n

    D\u1eabn h\u01b0\u1edbng m\u1eaft (Visual Flow):<\/strong> Khi c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean trang \u0111\u01b0\u1ee3c b\u1ed1 tr\u00ed h\u00e0i h\u00f2a, \u00e1nh m\u1eaft ng\u01b0\u1eddi d\u00f9ng s\u1ebd di chuy\u1ec3n m\u01b0\u1ee3t m\u00e0 t\u1eeb ti\u00eau \u0111\u1ec1 \u2192 n\u1ed9i dung \u2192 n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA). Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu b\u1ed1 c\u1ee5c l\u1ec7ch, \u00e1nh nh\u00ecn s\u1ebd b\u1ecb ng\u1eaft qu\u00e3ng ho\u1eb7c t\u1eadp trung sai ch\u1ed7, l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 truy\u1ec1n t\u1ea3i th\u00f4ng tin.<\/p>\n\n\n\n

    T\u0103ng \u0111\u1ed9 tin c\u1eady:<\/strong> M\u1ed9t trang web c\u00f3 s\u1ef1 c\u00e2n b\u1eb1ng t\u1ed1t t\u1ea1o c\u1ea3m gi\u00e1c chuy\u00ean nghi\u1ec7p, r\u00f5 r\u00e0ng v\u00e0 \u1ed5n \u0111\u1ecbnh \u2014 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c doanh nghi\u1ec7p. Ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng tin t\u01b0\u1edfng h\u01a1n khi giao di\u1ec7n \u201cc\u00f3 tr\u1eadt t\u1ef1\u201d, v\u00ec n\u00f3 ph\u1ea3n \u00e1nh s\u1ef1 c\u1ea9n tr\u1ecdng v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

    T\u1ed1i \u01b0u h\u00f3a h\u00e0nh \u0111\u1ed9ng (Conversion):<\/strong> Khi c\u00e1c y\u1ebfu t\u1ed1 xung quanh CTA \u0111\u01b0\u1ee3c b\u1ed1 tr\u00ed c\u00e2n \u0111\u1ed1i, ng\u01b0\u1eddi d\u00f9ng s\u1ebd t\u1eadp trung h\u01a1n v\u00e0o h\u00e0nh \u0111\u1ed9ng m\u00e0 b\u1ea1n mong mu\u1ed1n h\u1ecd th\u1ef1c hi\u1ec7n \u2014 nh\u01b0 \u201c\u0110\u0103ng k\u00fd\u201d, \u201cMua ngay\u201d hay \u201cLi\u00ean h\u1ec7\u201d. M\u1ed9t n\u00fat CTA qu\u00e1 c\u00f4 l\u1eadp ho\u1eb7c b\u1ecb bao quanh b\u1edfi n\u1ed9i dung n\u1eb7ng n\u1ec1 s\u1ebd m\u1ea5t hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

    Nguy\u00ean t\u1eafc th\u1ef1c t\u1ebf:<\/strong><\/p>\n\n\n\n